Pay Per Click (PPC)

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Why Pay Per Click (PPC) Is Important?

While you may want your brand to be seen by a wide audience organically, it can take time to reach that level and stand out from the competition. But you can still get your campaigns noticed by your audience through Pay Per Click (PPC) advertising. PPC ads can appear in search engines, websites, or social media, allowing you to reach your audience at the right time – when they’re already looking for what you can provide. As well as offering higher levels of brand exposure, PPC can target very specific audiences, and can also fit any budget.

Benefits Of Pay Per Click (PPC) :

  1. Pay Only For The Ads Clicked
  2. Control over Budget
  3. Targeted Ads
  4. Immediate and Consistent Traffic
  5. Quicker Results
  6. Higher Return Over Investment
  7. Apply Geo-targeting and Ad Scheduling
  8. PPC Benefits Your SEO Strategy

Why Choose Best Digital Hawker?

Best Digital Hawker is the best PPC company located in Lucknow. We are committed to fulfilling the requirements of our clients, we are engaged in offering the qualitative Pay Per Click Service to our esteemed clients. As per the specifications given by our clients, we develop pay-per-click ‘sponsored links’ advertisements which are displayed across the top and down the right hand side of the results pages for selected keywords. Our experienced IT professionals develop a ‘results driven approach’ to pay-per-click management. Moreover, the offered service is much-admired by our clients owing to its perfect execution and high reliability.

What’s In It For You?

  1. Great Results
  2. Dedicated Support
  3. Customer Satisfaction
  4. Perfect Targeting

How Pay Per Click (PPC) Works :

Pay-per-click (PPC) advertising is a broad category, which includes a wide variety of platforms and mediums. However, most kinds of PPC ad campaigns can fit into one of two categories: Google Ads and Social Media Advertising.

Google PPC Ads

How does PPC work on Google Ads? In a PPC campaign, you pay Google however much you wish to have them list ads for your site at the top and right of the organic search listings. When someone clicks on your ad, you pay the current Cost Per Click (CPC) from your budget. Once your entire budget has been depleted, Google ceases to run your ads until you replenish your fund. There are several different types of Google Ads, including Search Ads, Local Search Ads, Display Ads, and Remarketing.

Search Ads

Google Search Ads are perhaps the most commonly recognized form of pay-per-click advertisements. These ads are displayed above or beside Google search results in response to what a user searches. So, if someone searches for the product or service you offer, your ad can be the first thing they see; but, through the PPC model, you only have to pay when they click on that ad.

To set up a Search Ad campaign, you simply have to write your ad copy, select the keywords you want to be shown for, and then set your daily budget. Of course, getting the most out of your ads isn’t quite so simple; there is an intensive process of management and fine-tuning to make sure you are getting the best possible return on investment (ROI) for your ad. We’ll discuss some of those factors later on in this blog.

Local Search Ads

Local Search Ads are not a separate type of PPC advertisement; rather, they are a specialized subset of the standard Search Ads. These location focused ads can target users searching for businesses or services near yours on Google or Google Maps. Like Search Ads, they are charged on a cost-per-click basis

By default, Google Ads will set your campaign life nationally. If you are a local business, ship to a specific area, or provide service (only) to a specific geographic location, it is a best practice to customize your Location Targeting in Google Ads.

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